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Lancôme has bestowed the first definition on Julia Roberts in the ongoing epic "Another Day, Another Celebrity Endorsement." Cynicism aside, Lancôme has, through the years, had a bevy of beautiful women endorsing its products -- Isabella Rossellini, Kate Winslet, Anne Hathaway, and numerous models. Roberts is the newest, according to a WWD exclusive:

"By her remarkable personality and career, Julia Roberts is an emblematic woman of her time," said Youcef Nabi, president of Lancôme International. "Her exceptional talent, her radiance, and her strong commitments perfectly echo Lancôme's values. We are convinced she will embody the brand in the most sublime way possible."

Lancôme executives declined to share details on the relationship between Roberts and the brand, including the amount the actress is being paid to sell the products, the length of her contract, and specific duties, saying more would be revealed early next year.

Roberts, who is said to command salaries upward of $20 million for her acting projects, is in post-production on two films - Eat, Pray, Love, and Valentine's Day.

The WWD article goes on to say that "getting Roberts - or any other star of her caliber - to appear in U.S. advertising a decade ago would have been a longshot, although many stars consented to appear in product advertising outside the U.S. ... however, the celebrity culture has become ubiquitous, and the stigma once associated with selling products to middle America seems to have disappeared."

Filed under: Celebrity Shopping, Cosmetics and Fragrance

Lancôme Selects Julia Roberts as "Global Ambassadress" originally appeared on Luxist on Mon, 07 Dec 2009 22:02:00 EST. Please see our terms for use of feeds.

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